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Wedding business across the world is seeing a major dip due to Covid-19. In India, summer weddings have already been affected while some of the industry insiders are speculating it to continue till the winter wedding season. According to a report published by KPMG, the Indian wedding industry was estimated to be around $50 billion in size.
WelcomHeritage, a joint venture between ITC Hotels and Jodhana Heritage Limited, sees wedding bookings throughout the year depending upon the season, location and muhurat dates. WelcomHeritage Umed Bhawan Palace in Kota, WelcomHeritage Bal Samand Lake Palace in Jodhpur, WelcomHeritage Ayatana in Coorg, WelcomHeritage Ramgarh in Panchkula and WelcomHeritage Glenview Resort in Kasauli have good wedding business throughout the year.
According to a survey on a wedding planning website, WedMeGood, around 2,500 couples making it to nearly 50% of the weddings in the coming quarter have postponed or cancelled. Destination weddings internationally have been hit the hardest.
“A lot many wedding planners have cancelled their events in favor of local destinations for weddings in the coming wedding season considering safety issues.We are hopeful that this swing internally will help the domestic hospitality industry,” Sanjeev K Nayar, General Manager, ITC WelcomHeritage said.
“We also had cancellations of smaller weddings at some of our hotels. Wedding planners, hotels, caterers etc are seeing 45-80% weddings getting postponed or cancelled and they fear things will dip from here on,” Nayar added. .
Considering the rising trend of destination weddings/palace weddings, WelcomHeritage is hopeful to tap this segment of business by being associated with wedding planners and portals specifically targeting small and intimate weddings.
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