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Informa Markets in India, organiser of B2B events has launched a new initiative, the Festival of Business- Ushering Economic Resurgence, which is a medley of 10 back-to-back shows across different verticals in the in-person, digital, and hybrid formats till the end of October 2021.
According to a recent industry report, the trends for India in the upcoming years for B2B shows is a share of 72 per cent events taking place in the in-person only or hybrid formats and 28 per cent shows that will occur through a virtual platform alone. Accordingly, the Festival of Business will have a mix of different formats.
In an exclusive interaction with ETTravelWorld, Yogesh Mudras, Managing Director, Informa Markets in India, talks about the recalibration that the events industry has gone through and why he feels India will be hosting mega B2B events in the future
Speaking about the initiative, Yogesh Mudras, Managing Director, Informa Markets in India, said, “We are proud to present our Festival of Business – Ushering Economic Resurgence initiative. Throughout the pandemic, and even as the industry now prepares to bounce back, Informa Markets in India has consistently stayed engaged with its stakeholders. Apart from the plethora of digital events, we hosted in-person events in different cities, to encouraging testimonials from our stakeholders. “According to recent industry reports, an overwhelming 81 per cent of Indian professionals believe that the occurrence of Covid-19 reinstates the value of in-person events and wish for the exhibitions sector to bounce back quickly to enable trade. As an intrinsic part of the exhibitions industry and as pioneers in the space, Informa Markets in India takes this enhanced responsibility of boosting the bounce back efforts extremely seriously. The result of our efforts is our initiative, coinciding at a time when the nation awaits the festive season to bond, hope and celebrate. We look forward to an enthusiastic industry participation!” he added.
The findings of the survey conducted by Riya Business Travel indicate a clear preference in integrating risk advisory and duty of care into the approval matrix for travel.
Festival of Business has been curated to help discover in-person reunion, cementing bonds, networking, driving business objectives, spotting innovations through touch-and-feel of products, gathering marketing intelligence, and arriving at customised solutions through different platforms in every show.
With India’s gross domestic product growing by 20.1 per cent in the April to June quarter, the industry trajectory is beginning to reveal an upswing, despite the adverse impact of the Covid-19 pandemic. In this context, trade exhibitions cater to a stream of sectors to offer customised solutions, in a Covid-dented economy.
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