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A strategic partnership has been signed between the Abu Dhabi Convention and Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and the Society of Incentive Travel Excellence (SITE). This move will enable employees and key stakeholders to receive a specialised professional certification and benefit from SITE’s educational programme of global incentive travel industry best practices.
Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said, “We are delighted to announce our partnership with the Society for Incentive Travel Excellence, which will help us to establish ourselves as a prime incentive travel destination and play a key role in crafting, co-curating, and delivering purposeful contributions to the SITE association, as well as to Abu Dhabi’s incentive travel market. We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes for corporations, as well as offer more opportunities for our employees and key stakeholders to connect, upskill and deliver exceptional incentive experiences in the future.”
The partnership provides key DCT Abu Dhabi stakeholders with networking and destination awareness opportunities, as well as year-round access to SITE’s dedicated incentive travel events and conferences. It has also agreed to demonstrate how Abu Dhabi is the ideal destination for hosting incentive travel schemes and events for corporate groups – from its culture and entertainment to its landmarks and natural landscapes – all located within close proximity to each other.As part of the partnership, Abu Dhabi will host the prestigious SITE Executive Summit at Abu Dhabi Business Events Week 2022, which will be held in the autumn. During the SITE Executive Summit, key ADCEB stakeholders will participate in SITE’s CIS qualification programme.
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