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In India it is common practice to determine an auspicious or favourable time to get married, also known as ‘Muhurat’ or ‘saya’. Muhurat dates spike demand for wedding venues during the specific date and time, with families making bookings nearly one year in advance to ensure that they get the venue of their liking. However, a recent data from Weddingz.in shows that the trend is seeing a shift and weddings are now extending beyond Muhurat dates.
In 2022, 57 per cent of wedding venue bookings during busy season of November & December were for non-muhurat dates. This is a 1.7x jump from pre-covid levels of 2019 where only 34 per cent of weddings were booked for non-muhurat dates. Most bookings for weddings during non-muhurat dates came from Pune, Jaipur, Delhi NCR, Nagpur & Mumbai. Over the years, there has been a gradual increase in wedding venue bookings for non-muhurat dates with 46 per cent in 2020 & 50 per cent in 2021.
Speaking about this trend, Aditya Sharma, Business Head, Weddingz.in said, “Post pandemic the approach to weddings has changed considerably with couples taking charge and personalising their big day, in their own special way. There is also a shift in power dynamic as decision making now rests in the hands of the couple. The younger lot, as we have seen breaks many common practices and norms and bookings during only specific muhurat dates is one of them. Wedding during non-muhurat days are also a cost effective by nearly ~20 per cent lesser prices for venues and services then.”
During the April-December period of 2022-23, the outward remittances under the Liberalised Remittance Scheme (LRS) for resident individuals towards ‘travel’ was USD 9.95 billion. The corresponding spending on travel during 2021-22 was USD 4.16 billion, and USD 5.4 billion in the pre-Covid year 2019-20, according to the RBI data. The outward remittances towards travel were USD 7 billion in the entire 2021-22 financial year.
Weddingz has also partnered with select hotels of some of the other top hospitality brands such as Sheraton Group, Royal Orchid, Holiday Inn, ITC, Tivoli & more to offer a wide variety of venues at different price points for its customers.Recently Weddingz.in announced that it closed the 2022 wedding season on a high with 39 per cent increase in search for wedding venue in December 2022 vs September 2022. This was a 29 per cent jump in interest vs the last pre-covid December which was in 2019.
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