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Ushering in a new wave of inbound luxury cruise tourists to Sri Lanka, Advantis, the transportation and logistics arm of the Hayleys Group, welcomed the MS Empress of Cordelia Cruises on Friday. The Cruise Liner has partnered with Advantis to facilitate sailing operations around Sri Lanka.
Cordelia’s MS Empress with 796 cabins across five distinct categories embarked on its inaugural sailing to Sri Lanka from the Port of Chennai on June 5, 2023. Leveraging the newly forged partnership with India’s top cruise line, the Advantis team welcomed 1,600 tourists from Chennai, as they made their inaugural stop at the Hambantota International Port.
The travel and aviation arm of the Advantis Group will serve as the General Sales Agent, while Clarion Shipping, a subsidiary of the Advantis Group, will act as the Port Agent for Cordelia Cruises in Sri Lanka.
“We are delighted to welcome Cordelia Cruises and embrace a completely new segment of luxury cruise tourists. Today marks a significant milestone in our efforts to revitalise and unlock substantial commercial opportunities for the tourism value chain, as well as capitalise on our island’s vast untapped potential as a global hotspot for cruises,” Hayleys Group Chairman and Chief Executive Mohan Pandithage said.
“Our partnership with Advantis is the first step in positioning both Sri Lanka and India as premier destinations for discerning travellers across South Asia. By seamlessly integrating these unique and diverse holiday destinations, we aim to chart new horizons for tourists and stimulate economic growth for both nations,” Cordelia Cruises President and CEO Jurgen Bailom stated.
Commenting on the partnership, Advantis Managing Director, Ruwan Waidyaratne said, “As an island nation, Sri Lanka has attracted maritime trade and travel for centuries. However, in the modern age, our nation is yet to leverage its natural advantages to the best of our ability. Through our alliance with Cordelia Cruises, we are able to facilitate the first-ever cruise sailing operation around the island, offering a remarkable opportunity for travellers to explore the rich heritage, breathtaking natural beauty, and vibrant cultural diversity of Sri Lanka. We look forward to working in close partnership with the Cordelia team to attract at least 80,000 visitors within the next four months alone.”
Advantis is a diversified transportation and logistics provider in Sri Lanka with over six decades of experience and operations spread across Bangladesh, India, Indonesia, the Maldives, Myanmar, Singapore and Thailand.
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