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Digital travel platform, Agoda, has revealed a 5x, equalling a whooping 410 per cent hike in travel searches for monsoon season during June and August months. The growth experienced in comparision to the pre-Covid levels in 2019 indicates heightened interest among Indian travellers for travel during rainy season.
The brand also shared the top destinations on Indian travellers’ radar this monsoon, with Goa, Manali, Ooty, Nainital, and Mumbai topping the charts. For international locales, Indians are gravitating toward Southeast Asia and the Middle East, with Bali, Singapore, Bangkok, Dubai, and Phuket emerging as top favourites.
The domestic choices of Goa, Ooty, Manali, and Nainital, along with the outbound selection of Singapore, Bali, Bangkok, and Phuket – have consistently attracted Indians between the months of June – August. While these months are not usual holiday periods in the country, Indians are increasingly choosing to travel during this window, to experience monsoon through different lenses. As for the international locations, June – August are generally considered the peak season to visit Southeast Asia, especially the likes of Bali and Singapore.
“Indian tourism has experienced significant rebound and growth this year, both domestically and internationally,” said Krishna Rathi, Country Director for India, Sri Lanka, and the Maldives at Agoda. “Agoda’s data reaffirms the rising proclivity of Indians to travel more, year on year. This also demonstrates how travel for Indians is no longer restricted to summer, festive, or year-end holidays. It’s exciting to see this increase in travel appetite, and at Agoda, we are striving to meet all travel needs with the best deals and prices out there.’’
According to booking data from the leading travel platform, ixigo, the majority of travellers, about 41 per cent, are now seeking shorter getaways lasting one to three days during the monsoon. Bengaluru, Goa, Srinagar, Coorg, and Pune have emerged as the top domestic destinations whereas Bangkok, Singapore, and Dubai have become popular choices for international travel.
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