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Budget airline SpiceJet has joined hands with EaseMyTrip after appointing the leading online travel agency as its General Sales Agent (GSA) in India. The agreement is aimed to sell, promote, and market passenger tickets and other products and services of the airline to passengers in India. The GSA agreement is effective August 1.
This strategic partnership aims to enhance the promotion and sale of SpiceJet’s products and services across select markets in India. Under this arrangement, EaseMyTrip will be responsible for selling and promoting the products and services offered by SpiceJet in India that will help customers to avail the services of SpiceJet.
With their extensive network and expertise in the travel industry, EaseMyTrip will play an important role in boosting sales of SpiceJet. As the GSA, EaseMyTrip will actively promote SpiceJet’s services, leverage its distribution channels, and employ all necessary measures to enhance the distribution and network of SpiceJet.
Speaking on the development, Shilpa Bhatia, Chief Commercial Officer, SpiceJet, said, “I am pleased to announce the appointment of EaseMyTrip as a General Sales Agent of SpiceJet for select market section in India. With their extensive experience, strong industry connections, and deep understanding of the Indian market, we are confident that they will drive our sales efforts to new heights. We look forward to a successful collaboration that will elevate our brand and enhance customer experience.”
Prior to this, the top court had ordered that the bank guarantee of INR 270 crore furnished by SpiceJet to Maran and his firm must be encashed immediately if the airlines failed to pay INR 75 crore towards interest on the arbitral award by May 13. A bench of Chief Justice D Y Chandrachud and Justice P S Narasimha on Friday did not accept the vehement submissions of senior advocate Mukul Rohatgi, appearing for SpiceJet, and refused to the extend the time, saying the entire award has now become executable.
Talking about the partnership, Nishant Pitti, CEO and Co-Founder, EaseMyTrip said, “We are elated to be partnering with Spicejet and will be able to gain additional momentum and propel towards becoming a leader in the air ticketing industry within the next 18 to 24 months. With this collaboration and the potential for future acquisitions, we are presented with a fantastic opportunity for growth. We are eagerly anticipating the exciting possibilities that lie ahead as we further explore our partnership with SpiceJet.”SpiceJet had recently announced plans to revive its grounded fleet with the USD 50 million funds received by the airline from the government’s Emergency Credit Line Guarantee Scheme (ECLGS) and internal cash accruals in time for the peak winter travel season. As part of this revival plan, two grounded aircraft have already joined the fleet and more planes are expected to return back to service soon.
SpiceJet will also see the return and induction of three Q400s following a settlement agreement with Nordic Aviation Capital and will induct ten B737s beginning winter schedule.
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