Crystal Cruises appoints Palomino Hospitality as its India PSA, ET TravelWorld

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<p>Crystal Cruises</p>
Crystal Cruises

Palomino Hospitality has been appointed as the India Preferred Sales Agent (PSA) for Crystal Cruises. This strategic collaboration marks an exciting milestone for both companies as they seek to strengthen Crystal Cruises‘ presence in the Indian market and enhance their engagement with both discerning consumers and the dynamic travel trade industry.

Crystal Cruises has earned its reputation as a leader in the luxury travel segment with its service, innovative itineraries and onboard experiences. As the appointed PSA, Palomino Hospitality is set to take on the vital responsibility of promoting the Crystal Cruises brand in India through a multifaceted approach.

With its extensive expertise and vast network within the travel sector, Palomino Hospitality will curate and execute targeted initiatives to generate awareness and preference for Crystal Cruises among the Indian travel audience. This marketing strategy includes engaging with prominent consumer and travel trade media, organising captivating B2B and B2C campaigns, and fostering strong connections with key stakeholders in the industry.

Ganga Vilas fully booked for two seasons with 70% foreigners, 30% Indians

Already fully booked for the next two years, the popularity of MV Ganga Vilas has soared, with 70 per cent of registered guests being foreign tourists. Raj Singh, Founder Chairman, Antara Luxury River Cruises said that the cruise has seen exceptional success post its maiden journey and will now offer limited short sailings in Varanasi for domestic tourists.

“This collaboration presents an exciting opportunity for us to leverage our knowledge, connections, and expertise to promote Crystal Cruises in the Indian market. We are confident that our innovative marketing strategies, combined with Crystal Cruises’ unique offerings, will create a compelling proposition for discerning Indian travellers,” said Ajay Vinayak, CEO of Palomino Hospitality. Through this synergy between Crystal Cruises and Palomino Hospitality, the luxury cruise experiences of Crystal Cruises will be effectively showcased to the Indian market.

As Indian travellers seek elevated and unforgettable journeys, the cruise line aims to cater to their evolving preferences and desires, providing them with nothing less than unparalleled luxury.

  • Published On Jul 22, 2023 at 12:19 PM IST

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