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AIX Connect, operating as AirAsia India, and a subsidiary of Air India, announced a major milestone in its ongoing integration process with Air India Express. The airline has now received regulatory approvals to operate its flights under the ‘Air India Express’ branding. This development marks a significant fast-tracking of the integration efforts, including the harmonisation of customer touchpoints, products, and services across both airlines. The approval from the regulator allows both Air India Express and AIX Connect flights to be marketed, distributed and operated under a common brand name ‘Air India Express’, prior to the subsequent scheduled legal merger of the two entities.
The proposal to synergise the consumer offerings under a unified and renewed brand within the next few months demonstrates the commitment to a superlative customer promise, streamlining product and service standards and unlocking synergies between the two companies, the company said in a statement.
Over the past few months, Air India Express and AirAsia India have taken significant steps towards the integration. In March, the airlines introduced a unified website, airindiaexpress.com, providing a comprehensive user interface, enabling users to access services of both carriers on a single platform, streamlining their travel experience.
Starting September 15, Air India’s flight AI237 will depart Delhi at 1755 hrs, arriving in Dhaka at 2045 hrs. The return flight AI238 will leave Dhaka at 2145hrs, arriving in Delhi at 2350hrs. All times are local. The airline will be using its A320 aircraft. Air India currently flies thrice weekly between Kolkata and Dhaka.
In their pursuit of enhancing the in-flight experience, Air India Express recently introduced AirAsia India’s successful ‘Gourmair’ in-flight dining menu with a wide range of delicious hot meals, lite bites and desserts. Earlier this month, ‘Xpress Ahead’ priority services were extended as an ancillary add-on to guests of both airlines, offering priority check-in, boarding and baggage. Both airlines will also be synergising a host of other ancillary add-on services and common sub-brands. AIXL currently operates flights from 20 Indian cities to 14 regional international destinations, while AIXC serves 19 domestic destinations, complementing each other’s networks to provide more extensive travel options for passengers.
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