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In recent years, the landscape of the hospitality industry has witnessed a remarkable transformation, with boutique hotels emerging as a powerful force in the realm of luxury accommodation. Industry data in recent years indicates a significant surge in the popularity of boutique hotels, particularly in India.
According to a report by HVS ANAROCK, the boutique hotel segment has witnessed a growth rate of over 50% in the past three years alone. This surge can be attributed to the changing preferences of travellers who seek unique and personalised experiences that go beyond the conventional offerings of chain hotels that have disrupted traditional notions of luxury.
Personalisation: The key to unforgettable experiences
One of the defining characteristics of boutique hotels is their unwavering commitment to personalised service. These establishments excel in developing a deep understanding of their guests’ preferences, ensuring that every aspect of their stay is tailored to meet their individual needs. From warm and carefully curated greetings to opulent amenities, customised itineraries, and insider recommendations, boutique hotels go above and beyond to create unforgettable experiences that leave a lasting impression on their guests.
The latest signing marks the rapid expansion of– voco – IHG’s seventh brand in the country as a prime leisure destination and further strengthens IHG’s footprint. IHG currently has 45 hotels operating across five brands in SWA, including Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Resort and Holiday Inn Express, and has a strong pipeline of 39 hotels due to open in the next 2-3 years.
Designing distinctive spaces
Boutique hotels often find their homes in historic buildings, former mansions, or unique architectural structures, adding a touch of character and authenticity to their spaces. These establishments place great importance on interior design, incorporating local art, bespoke furnishings, and thoughtful details to create a harmonious blend of luxury and comfort. Each room or suite in a boutique hotel is meticulously crafted to be a sanctuary of style, allowing guests to immerse themselves in a carefully curated ambience that reflects the essence of the destination.Local immersion and authenticity
In an era where travellers crave meaningful connections and authentic experiences, boutique hotels thrive in facilitating local immersion. These establishments often collaborate with local artisans, chefs, and designers, showcasing the best of the region’s offerings. From farm-to-table dining experiences that highlight local ingredients to partnerships with local tour guides and artisans, boutique hotels create opportunities for guests to engage with the destination in a meaningful way.
Embracing sustainability
A recent survey conducted by Booking.com among global travellers, reveals that over half of the respondents (53%) express a heightened determination to prioritise sustainable travel compared to the previous year. As sustainability becomes an increasingly important consideration for travellers, boutique hotels have been at the forefront of adopting eco-conscious practices.
India represents approximately 5% of their mix of guests at the resort year-round – subject to increase by up to 10% during the season, shared Sydney Pierre, Chief Sales & Marketing Officer, Marriott International, Mauritius Franchise as he discusses the rising value of the India market and building a sustainable brand for a clean future.
Many boutique hotels integrate green initiatives into their operations, such as using renewable energy sources, implementing water conservation measures, and supporting local community development. By prioritising sustainability, boutique hotels not only reduce their environmental impact but also appeal to environmentally conscious travellers seeking responsible luxury options.
The rise of boutique hotels marks a paradigm shift in luxury hospitality, both in India and globally. With its focus on personalisation, distinctive design, local immersion, and sustainability, these establishments have redefined what it means to provide a truly luxurious experience. As the world of travel continues to evolve, boutique hotels stand as beacons of magnificence, offering travellers a compelling alternative to conventional luxury accommodation.
The author is Managing Director – Operations, Embassy Leisure and Entertainment Projects LLP.
DISCLAIMER: The views expressed are solely of the author and ETTravelWorld.com does not necessarily subscribe to it. ETTravelWorld.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.
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