[ad_1]
Vishvendra Singh, Rajasthan Tourism Minister, unveiled, on August 4, promotional films made by Rajasthan Tourism department through advertising agency Span Communications and film production house Excel Media and Entertainment. The launch event was held at the newly built Rajasthan International Centre, Jhalana, Jaipur. These films are part of a series of initiatives taken by the Rajasthan Tourism department to boost the state’s tourism branding in domestic and overseas markets. “It is due to the vision and thinking of honourable Chief Minister Shri Ashok Gehlot that the tourism department has come so far. We are just the faces and team. We had a tourism development budget of INR 100 crore three years ago. It increased to INR 500 crore and now it is INR 1,500 crore,” Vishvendra Singh said. He said that it is the efforts of the Chief Minister that hotel business is now considered an industry.
While addressing the gathering, Minister of State for Tourism Murari Lal Meena, said, “After the Corona pandemic ended, Chief Minister Ashok Gehlot took a decision to give industry status to hotel business, subsidy on electricity was given, which led to fast paced progress. Rajasthan has tremendous potential in tourism. The kind of geographical circumstances, jungles, deserts, natural and cultural beauty Rajasthan has, no other state in the country has it.”
He said that earlier foreign tourists used to come a lot to Rajasthan but now domestic tourism has also increased in the state. These films are an endeavour by the state tourism department to capture the quintessence of Rajasthan’s splendid heritage and convey warmth of the state’s hospitality. The films are a virtual odyssey through the majestic forts and palaces through reliving and experiencing the life of erstwhile royal, to the lives of common man further traversing through the street fairs and festivities of the folk culture.
Mesmerising the audience with the state’s picturesque landscapes, architecture brilliance and scintillating cultural heritage, the films shall have the viewers aspiring to visit Rajasthan.
Addressing the gathering on this occasion, Chief Secretary Usha Sharma said, “I believe that one life is not enough to feel the colour of Rajasthan. Be it thrill, adventure, royalty, festivals or cuisines, Rajasthan is the most preferred tourism state in the country.” She said that Rajasthan is possibly the only state which has declared tourism as an industry. During the Invest Rajasthan Summit, a good number of investors have started investing in the state.
With 27 crore visitors last year, Uttar Pradesh now leads in tourist arrivals, surpassing Goa and is transitioning from a pilgrimage-centric approach to a more diverse tourism strategy. In a candid conversation with ETTravelWorld, UP’s Director for Tourism, Prakhar Mishra talks about the new adventure and water tourism policy, plans to restore historical structures for accommodation, role of rural tourism consultants and more.
Principal Secretary Gayatri Rathore said, “We have recently launched a Film Tourism Promotion Policy. The policy provides subsidies for shooting of films in Rajasthan. Waiver from all fees and levies applicable for filming at any Rajasthan government-owned monuments, places, and properties.”She said that the policy provides a single window system for all approvals and facilitation for shooting of films in Rajasthan.”
Actor Farhan Akhtar said, “I have come many times to Rajasthan as a tourist as well as to perform. It is one of the nicest places to visit and nicest people that I have met. I am very happy to be back here again. Each one who visits Rajasthan carries back a story with them. It is a beautiful state.”
On this occasion, Director of Tourism Department, Dr Rashmi Sharma said, “I would like to thank Chief Minister Ashok Gehlot for his vision that no aspect within the tourism industry has been left behind. Be it village tourism, adventure tourism, rural tourism, we thank him for his continuous guidance.”
Source link
