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As a part of “Developing Tourism in Mission Mode”, the Ministry of Tourism has introduced a wedding tourism campaign, developed in close cooperation with industry experts, associations, and wedding planners.
Through the campaign, India will not just gain prominence as a wedding destination of choice, but will also be a strategic move to amplify tourism in the country, said MoT.
The campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way. The campaign weaves India’s landscapes, ancient rituals, cuisine, and state-of-the-art infrastructure into this campaign.
The aim is also to showcase India as a premier wedding destination on the global stage and expand India’s wedding industry by attracting couples from all corners of the globe.
A key highlight of the campaign lies in its collaborative approach, developed in close consultation with industry experts, associations, and seasoned wedding planners.
MoT acknowledged that their feedback has shaped a comprehensive narrative for India’s as a wedding tourism destination, addressing aspirations while showcasing the myriad facets of the country.
Curated in line with the Government of India’s ‘DekhoApnaDesh’ programme and uncovering hidden gems and less explored destinations, the Traveller’s Map of India has been developed as a microsite to provide an interactive platform for travellers. Making use of its ingenious data, MakeMyTrip used India’s travel search history to arrive at the curated shortlist.
“This is a mission to position India as the epitome of wedding destinations worldwide. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation,” said G. Kishan Reddy, Union Minister for Culture, Tourism and DoNER“Our 360-degree approach will ensure that every moment, from the first ‘hello’ to the final ‘I do’, is a testament to India’s warm embrace and rich heritage,” Reddy added.
Samit Garg, President of the Event and Entertainment Management Association (EEMA), applauded the realisation of this vision and acknowledged the Ministry of Tourism for breathing life into the Wedding Tourism Campaign.
Employing a 360-degree strategy, the campaign will leverage digital marketing, social media platforms, strategic alliances with wedding planners, partnerships with domestic and global influencers, alongside offline and online activations. The aim is also to redefine India’s perception beyond the realm of royal and extravagant weddings, with further initiatives planned to captivate the domestic market as well.
The campaign’s thematic framework spans diverse wedding themes such as Beach Weddings, Nature Weddings, Royal Weddings, Himalayan Weddings, and beyond.
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