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The state government will establish medical value tourism (MVT) as a sector in itself with the ‘Heal in Rajasthan‘ brand on the lines of ‘Heal in India‘.
The government is planning many activities for which foreign tourists can be hosted in the state for improving their health through medical intervention.
“A multi-stakeholder MVT committee will be constituted for drafting a policy and a detailed action plan with budgetary provisions,” said Ravi Prakash Mathur, director of public health. The first meeting on forming the MVT was held recently under additional chief secretary, health, Shubhra Singh.
The jump in numbers is fuelled by domestic tourists. In all of 2022, 10.83 crore tourists visited the state, while in the first six months of the current calendar year, the number of arrivals stood at 6.62 crore. In fact, the growth comes despite the foreign tourist arrivals remaining muted, continuing with the post-Covid trend.
Under MVT, the state government will promote medical treatment such as cardiac surgery, organ transplant, joint replacement, etc. It will provide wellness and rejuvenation as well, through cosmetic surgery, stress relief therapies, and cures through the traditional AYUSH system of medicines.An MVT cell will be made functional at the directorate level to review the medical visa policy to make it easier for foreign tourists. An MVT promotion strategy will also be developed along with hosting of webinar, seminars and conferences.
The health department will take support of Confederation of Indian Industries (CII) to coordinate with and bring together medical associations, MVT facilitators, and health service providers on various platforms.
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