[ad_1]
Travellers in 2024 are prioritising rest and recharge with nature-based therapies. Forest therapy, also known as wilderness therapy or ecotherapy, involves performing lifestyle-enhancing activities in natural surroundings. Wellness retreats that offer a blend of tranquillity, outdoor activities, and holistic wellbeing are in demand. Popular destinations for these nature-based escapes include Uttarakhand, Meghalaya, Himachal Pradesh, Kerala, Karnataka, and Goa. Travellers are looking to ditch the hustle culture and embrace the therapeutic benefits of nature.
Also known as wilderness therapy or ecotherapy, the idea behind this wellness trend is to perform lifestyle-enhancing activities in natural surroundings to recharge and seek balance in different aspects of life
Sixty-eight percent GenX and 67 percent Baby Boomers will prioritise rest and recharge while planning trips in 2024, as per a report conducted by Hilton and Ipsos, a market research firm.
Rucha Sukhramani, head of sales and marketing at a wellness retreat near Bengaluru, says, “Over the past few years, we’ve noticed a significant shift towards wellness escapes, particularly those centred around nature. Guests are choosing experiences that offer a blend of tranquillity, outdoor activities, and holistic wellbeing to connect with nature.” She also shares that guests are signing up for ayurveda and naturopathy treatments, as well as farm-to-fork modules to enhance their natural wellness experience.
This partnership marks a key move for Anopura, as it aims to amplify its footprint within the Indian market, augmenting awareness and expanding its market share. The retreat is conveniently located 269.6 kilometres from Delhi and 45.7 kilometres from Jaipur. It embraces farm-to-table ethos as well as has undertaken tree planting initiatives which exemplifies a commitment to sustainability and eco-friendly practices.
Source link
