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The Northeastern region of India, with its awe-inspiring natural wonders and rich cultural heritage, has become a magnet for intrepid souls searching for extraordinary experiences. A report by the Ministry of Tourism, Government of India, suggests that in 2022 alone, the region hosted over 118 lakh domestic and 1.04 lakh foreign tourists. Recognising the surging demand for backpacker’s hostels in the Northeast, leading chain of backpacker hostels offering experiential travel, Zostel has inaugurated the region’s first backpacker hostel in Shillong.
“Zostel’s arrival in Meghalaya promises to breathe new life into the state’s tourism, offering travellers a chance to immerse themselves completely in the essence of this extraordinary destination. The brand’s commitment goes beyond providing cosy accommodations; and has always had a rooted passion for showcasing the local culture and through this property they are uncovering the hidden gems within Meghalaya’s embrace,” the company said in a statement.
The objective is to enable travellers to become one with the many facets of the cultural milieu of the region. Activities such as music and skateboarding are not just hobbies here; they are integral threads woven into the vibrant fabric of daily life. Music is an essential part of the social capital of the state. Known as the “Rock Capital of India,” it is a haven where melodies blend effortlessly with the tempo of life. The streets resonate with the enchanting tunes of local bands, echoing through lively cafes and vibrant cultural events. Shillong has everything from the soul-stirring notes of traditional Khasi folk music to the electrifying beats of contemporary rock!
With 10 marked thrust areas, the new policy focuses on positioning Meghalaya among India’s top 10 tourism states, attracting domestic and international visitors, and promoting responsible tourism practices. Besides employment generation, the new policy also emphasises on high value-low volume tourism, technological advancements, enhanced connectivity, public-private partnerships, among other priorities.
Deep Banka, Chief Operating Officer, Zostel said, “We are proud to announce our First Backpacker’s Hostel to Meghalaya. From exploring the rhythmic beats of its musical heritage to embarking on thrilling adventures, our hostel will serve as a gateway for travellers to delve deeper into Meghalaya’s essence. Our vision extends far beyond offering accommodation – we aspire to create immersive experiences that allow travellers to engage with the local culture and traditions, enabling them to truly savour the essence of Meghalaya. This state holds an abundance of wonders, and we are eager to showcase its untapped potential to the world.”Zostel’s expansion into Meghalaya is aligned with its overarching mission to unlock new horizons and enrich the travel experiences of the global backpacking community. After establishing its presence in the Northeast in 2020 with the successful launch of its flagship hostel in Gangtok, Zostel is poised to expand its ambit further, unveiling even more breathtaking destinations to satiate the wanderlust of avid travellers.
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