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As a special offering for the Independence Day, online travel company MakeMyTrip, along with the Ministry of Tourism has launched a unique Travellers’ Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.
Curated in line with the Government of India’s ‘DekhoApnaDesh’ programme and uncovering hidden gems and less explored destinations, the Traveller’s Map of India has been developed as a microsite to provide an interactive platform for travellers.
Making use of its ingenious data, MakeMyTrip used India’s travel search history to arrive at the curated shortlist. Based on this, the company selected destinations that are lesser known, or are only familiar to people in certain pockets of the country.
India’s outbound tourism market size in 2022 was estimated to be USD 15163.4 million, which is projected to rise by 11.4 per cent CAGR between 2022 and 2032 and reach USD 44799.9 million. India’s impressive rebound as a source market for outbound travel in Asia and Europe is a positive sign for the tourism industry, indicating a growing demand for travel.
The selections were further categorised with tags such as adventure, wildlife, heritage, mountains, beaches etc, to help travellers sift through to their preferred travel genres, the company said. “We welcome MakeMyTrip’s initiative to present India’s diverse destinations and to promote domestic tourism. We invite more such initiatives to realise our collective dream of showcasing our country to the world,” said G. Kishan Reddy, Union Minister of Tourism, Culture and DoNER.
“The Traveller’s Map of India reflects the voice of almost every Indian traveller which makes it aptly commemorative of August 15th.” said Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip.
“We have always championed the diversity of India’s tourism offerings, and wanted to push the envelope of discovery further. What better way to do this than to empower every Indian to be a spokesperson for the country’s cultural, historic, natural and geographical marvels. We are grateful to the Ministry of Tourism for supporting our initiative. It reaffirms our faith in our mission to exteriorise India as the most sought-after Tourism destination in the world”, he added.
The Traveller’s Map of India also supports the potential of domestic tourism as a powerful instrument for socio-economic development, thus contributing directly and significantly to the multifactoral growth of India’s economy, the company shared.
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