[ad_1]
In the fast-paced world of travel, staying ahead requires more than just intuition—it demands informed decisions driven by insightful data. The global travel landscape is in constant flux, and as travel enthusiasts, business owners, and industry leaders, we need actionable insights to guide our strategies. That’s where real-time data comes into play, providing a pulse on the ever-evolving global travel demand trends.
According to the recent search data and insights revealed by internet-giant Google, Turkiye has emerged as the fastest growing destination globally, experiencing a staggering 75 per cent growth. Looking at India, Google searches reveal that Vietnam and Bhutan emerge as the fastest-growing international holiday destinations for Indian travellers.
Unlocking a world of insights
Drawing parallels to the pre-pandemic landscape of 2019, India emerged as a frontrunner in the realm of travel demand growth. With a staggering 61 per cent increase, it outpaced the APAC average of 32 per cent, a testament to the nation’s unwavering thirst for exploration.
In 2022, a whopping 75 million air flight tickets were booked online in India—a testament to the increasing reliance on digital platforms for travel arrangements. However, the digital revolution extended beyond flights. An astonishing 100 million hotel rooms were booked online in the same year, underscoring the growing preference for hassle-free online bookings.
It’s worth noting that these figures solely accounted for online bookings through platforms like OTAs and hotel websites. When considering the wider scope of online and offline bookings combined, the scale becomes even more impressive.
Around 100 million monthly searches related to accommodations, encompassing everything from hotels and hostels to vacation rentals. 87 per cent of these searches were directed towards domestic hotels, reaffirming the prominent role of local travel in shaping these trends. The remaining 13 per cent were queries related to international accommodations, emphasising the global outlook of Indian travellers.
As the travel landscape diversifies, vacation rentals have also emerged as a compelling option.
Most searched destination and travel route?
New Delhi – Mumbai has emerged as the most searched domestic air travel route in India, while New Delhi – Dubai is the most searched international air travel route. Dubai has also emerged as the most searched international travel destination.
While the UAE is the most popular destination for Indian outbound travellers, the allure of India is global, and the United States emerges as a powerhouse of inbound demand, accounting for a significant 20 per cent share. UK and UAE follow suit, forming a triumvirate of sources propelling India’s inbound tourism.
Amidst the land of spirituality, the Jagannath Temple beckons seekers, crowning Puri as the most popular searched pilgrimage city. The most searched cities in need of accommodation are Mumbai and Bengaluru in India.
Another insight reveals that a staggering 80 million cab rides were booked through apps in 2022, echoing the convenience and growing reliance on technology for local transport.
Thailand and the Philippines, both having offered an INR 665 domestic flight, shared the top spot. Regionally, India ranked 9th with an INR 4,985 flight from Delhi to Kathmandu. However, Indians had the most affordable intercontinental flight, with Delhi to Dubai available for only INR 7,478. Agoda said it cannot guarantee that these are still available for future bookings.
Source link
